Course Overview: This ‘Social Selling’ course is an intensive 12 week on line programme designed enable marketers and sales executives to be able to use LinkedIn and other social media channels to generate and nurture leads and develop relationships online. The course is suitable for individual executives or it can be rolled out to an entire sales team.
The Social Selling course can be delivered bespoke in house to groups of 10+ or on a one to one basis if required. Alternatively you can join one of our scheduled on line courses at various times in the year. We also offer these courses in different languages to suit global organisations.
Social Selling is using social networks to conduct marketing that enables your sales force to generate more meetings, more pipeline and close more deals.
By leveraging insights about their networks and prospects candidates will learn how to use this information to develop deeper relationships within client and prospect companies.
During the 12 weeks of the Social Selling Program we will help candidates become an expert at using LinkedIn and Twitter to share and publish information that will keep them “Top of Mind” and demonstrate “thought-leadership” to your target market.
This training provides practical exercises that follow-on from an instructor led webinar and will help candidates develop a habit or routine that will contribute to the achievement of your corporate sales and marketing objectives.
Our world-class curriculum consists of approximately 24 hours of Social Selling best practices. Ten modules are delivered over 12 weeks.
12 Weeks – 10 Modules
- LinkedIn Profile Research
- Writing Your Profile
- Growing Your Network
- Profiling & Finding Your Prospects
- Finding & Curating Content
- Your Social Selling Content Plan
- CATCH UP WEEK
- Leveraging HootSuite for Listening & Sharing Content
- LinkedIn Company Page & LinkedIn Advertising
- Sphere of Influence Selling
- Social Selling Routing 30-60 Minutes per Day
- COACHING – Next Steps & Review