This video outlines 5 key digital marketing trends that every business owner and marketer should be aware of for successful marketing in the year to come.

November Client Webinar – “Digital Marketing Trends for 2015”

2014 was a year of digital maturity. No industry, or individual, and definitely, no business, in any corner of the world remained untouched by digitalisation.  Words like social media, mobile apps, web analytics, etc. became part of everyone’s day to day language.

In the light of all that happened, there’s a lot that we have to look forward to in 2015. But to thrive in this climate requires a whole new approach. If you wish to navigate yourself successfully through this increasingly complex maze of digitization, and stay one step ahead of your competition, you’ll need to invest some time to arm yourself with some tips and tricks of the trade.

Be sure to attend WSI’s free webinar on “15 Ways to Adapt to the Digital Landscape of 2015″on Tuesday, November 25, 2014 at 4 PM (GMT) 

“15 ways to adapt to the Digital Landscape of 2015″

Tuesday November 25th @ 4 PM – 5:00 PM (BST)

Register Now – Click here

Don’t miss the webinar and mark up the time and date on your calendar!

Digital Marketing in 2015 – and a reminder about or Digital Marketing Summit next week…

There are definitely some very key changes that have been occurring over the past year that are going to significantly effect how we need to go about digital marketing in order to be successful in future.  The digital marketing trends video here gives you a good insight into what these trends are so please have a quick look at it.  They are so significant that our team at WSI are currently revising the service offering for our clients next year.  The work we do for our clients and the way we report will have to change in line with these digital marketing trends so that we can continue to deliver on the marketing goals we are working towards with each of our clients.

Related to this is the Digital Marketing Summit we are holding in London in partnership with Microsoft/Bing, HubSpot and Hootesuite.  Its on the 19th November at Microsoft’s HQ in London.  I have a number of complimentary tickets if you would like to join me as my guest.  It will be a great opportunity to learn about what is the cutting edge of digital marketing and how you can apply it in your business.  Please click above or contact me if you would like to attend.

Your Invitation…The WSI 2014 Digital Summit in London

Please take advantage of this great opportunity to learn all about the cutting edge of digital marketing and how you can apply it in your business.  There is no charge to attend as my guest (normally £697).   I hope to see you there.  For full details of the event click here>>

Whether you own a start-up and are just launching your brand into the digital space, or you’re a CEO for a Fortune 100 company ready to discover the latest innovations in online marketing, the presenters at our Digital Marketing Summit are precisely who you need to meet. We like to think of them as fiercely enthusiastic, passionately devoted, industry altering, digital marketing fanatics.

The cost to attend this summit is £697 but if you have been invited as a VIP by one of WSI’s UK Consultants then you’ll be able to attend as our guest. On registration we also ask you for your mobile number (this is optional) however be assured it will not be shared with any 3rd parties and but will be used to text you a reminders and directions to event on the day as past attendees have found this service valuable.

This month’s video – How remarketing can work for your business

What is Remarketing and how can it benefit your business?  All is explained in the video

WSI teams up with Big Commerce – and a bit about Re-marketing…

Here we all are with our Big Commerce glasses on in recognition of a new partnership formed with leading E Commerce platform supplier Big Commerce.  Over recent years we have created a handful of sites on the Big Commerce platform and have been very pleased with the features and functionality and the speed of integration. In some cases Big Commerce offers a great solution for lower up front development costs but is still able to offer good flexibility and the ability to integrate with other applications and back end systems thanks to their open platform philosophy.  We are not tied to any one solution, we work with three main platforms, and will always build on the platform that best suits our clients short and longer term requirements – but we are pleased to say that we really rate Big Commerce and look forward to working with them to develop more E Commerce solutions for our clients.

Now, Remarketing, whats that all about?  Well its the theme for this month and quite appropriate because at our eldest lad’s 30th birthday party last weekend I did lose a lot of brain cells.  I am sure there a many things I can no longer remember following that weekend.  Remarketing reduces the chances of a visitor forgetting you and hopefully increases the chances of them coming back to your website for a second or third time.  Remarketing enables you to present your business or brand to a person who has been to your website….on other websites they visit subsequently.  Statistics show that there is a massive increase in the conversion rates of visitors who have had repeated visits to your website.  Well, that’s logical really, but we have to think about what prompts those important subsequent visits.  It could be some quality content you have created and posted, could be a special offer you have emailed out, could be a referal from another website…or it could be a click from a Remarketing campaign – either way the more subsequent visits, the more chance you have of generating a sale.

To learn more about remarketing there is a plethora of information below – if you have any queries please do contact Tom (the good looking one in the picture above) or myself.

October Client Webinar – “Increase brand exposure and create new opportunities with remarketing and display ads”

Learn about Remarketing and Display ads in this months webinar.  Life always offers you a second chance – in the digital marketing world, this second chance is called remarketing!

A relatively unknown concept until a few years ago, remarketing is all about providing your brand more than one opportunity to bring back a prospect who visited your site, but left without closing the deal. Simple enough, right? And yet, it may not be so.

There are certain simple things that can ensure that your remarketing campaign benefits you, and your prospect, instead of converting into an intrusive presence that turns them off! In WSI’s free webinar on “5 Ways Display, Facebook Ads & Remarketing Will Open New Revenue Streams!” on Thursday, October 23, 2014 at 4 PM (BST), we will talk about concepts like Real Time Bidding, Picture Marketing, Video, Facebook and Mobile Advertising, and the potential they have in keeping you ahead of your competition!

“5 Ways Display, Facebook Ads and Remarketing will open new revenue streams”

Thursday October 23rd @ 4 PM – 5:00 PM (BST)

Register Now – Click here

Don’t miss the webinar and mark up the time and date on your calendar!

What is Social Relationship Management and how can it benefit your business?  All is explained in the video.

Social media as a relationship management tool has received unanimous approval from the B2C market. The B2B market though took a little longer to give it equal rights as other more traditional marketing tools. However, the winds of change are blowing in with more and more B2B players beginning to acknowledge the potential of using social media to manage business relationships. Maersk, Adobe, American Express are a few examples of B2B giants who have understood the role social relationship management can play in boosting sales and building brand loyalty.

To understand the secret to managing social relationships in a B2B market we invite you to our webinar on “Social Relationships: The Why, When, and How for B2B Marketers”@ 4 PM (BST) on Tuesday, September 23, 2014. To register for the webinar please click here:
“Social Relationships: The Why, When and How for B2B Marketers”

Tuesday September 23rd @ 4 PM – 5:00 PM (BST)

Register Now – Click here

Don’t miss the webinar and mark up the time and date on your calendar!

Here are 10 reasons why Gmail is a better email tool than Outlook picking up on the Gmail tips from last month, people have been asking me – ‘Why should I ditch Outlook’, so as promised here’s a few points on why we think Gmail is a more productive email tool than Outlook.  All the Microsoft technicians and Outlook ‘power users’ will disagree strongly, it is a matter of opinion.

1. Outlook makes you file your emails – filing is a job that takes time, Gmail eliminates the need for filing – but you can still ‘file’ if you really want to.

2. Outlook makes you/or your IT manager manage how much space Outlook is taking up on your server and your laptop.  Another job that consumes resource.  Gmail eliminates the need for this.

3. Gmail, being a naturally web based system (ie: designed from the outset to run on an internet browser) is infinitely better for accessing via a variety of different devices in different locations.

4. Gmail’s search is vastly superior to Outlook making it easier/faster to find that particular email you need.  (I accept Outlook has improved its search massively of recent years but it is still inferior.)

5. Gmail is smart!  This means – if you want it to, it will learn which emails are important, and which arent so important and present them to you accordingly, it will suggest recipients who are normally copied in based on the main recipient.

6. You can drag and drop attachments into emails in Gmail.

7. Gmail has a superior spam filter which is learns what is spam and what is not from you and the whole Gmail user community – so you get presented with less spam in gmail.

8.Gmail puts email conversations into thread which makes a chain of correspondence on the same subject easier to follow than Outlook

9.Your emails are safe – well as safe as they can be – much safer than on your company server or your laptop/desktop – because they are stored on Google’s mind bogglingly amazing server network. So – no need to back up your email files!

10. If you use Gmail you still get the same Oultook suite of tools, Calendar and Tasks – but we think Google Calendar and Google tasks are better than Outlook’s – but there’s not enough time or space to go into that now….maybe next month