October Client Webinar – “Increase brand exposure and create new opportunities with remarketing and display ads”

Learn about Remarketing and Display ads in this months webinar.  Life always offers you a second chance – in the digital marketing world, this second chance is called remarketing!

A relatively unknown concept until a few years ago, remarketing is all about providing your brand more than one opportunity to bring back a prospect who visited your site, but left without closing the deal. Simple enough, right? And yet, it may not be so.

There are certain simple things that can ensure that your remarketing campaign benefits you, and your prospect, instead of converting into an intrusive presence that turns them off! In WSI’s free webinar on “5 Ways Display, Facebook Ads & Remarketing Will Open New Revenue Streams!” on Thursday, October 23, 2014 at 4 PM (BST), we will talk about concepts like Real Time Bidding, Picture Marketing, Video, Facebook and Mobile Advertising, and the potential they have in keeping you ahead of your competition!

“5 Ways Display, Facebook Ads and Remarketing will open new revenue streams”

Thursday October 23rd @ 4 PM – 5:00 PM (BST)

Register Now – Click here

Don’t miss the webinar and mark up the time and date on your calendar!

What is Social Relationship Management and how can it benefit your business?  All is explained in the video.

Social media as a relationship management tool has received unanimous approval from the B2C market. The B2B market though took a little longer to give it equal rights as other more traditional marketing tools. However, the winds of change are blowing in with more and more B2B players beginning to acknowledge the potential of using social media to manage business relationships. Maersk, Adobe, American Express are a few examples of B2B giants who have understood the role social relationship management can play in boosting sales and building brand loyalty.

To understand the secret to managing social relationships in a B2B market we invite you to our webinar on “Social Relationships: The Why, When, and How for B2B Marketers”@ 4 PM (BST) on Tuesday, September 23, 2014. To register for the webinar please click here:
“Social Relationships: The Why, When and How for B2B Marketers”

Tuesday September 23rd @ 4 PM – 5:00 PM (BST)

Register Now – Click here

Don’t miss the webinar and mark up the time and date on your calendar!

Here are 10 reasons why Gmail is a better email tool than Outlook picking up on the Gmail tips from last month, people have been asking me – ‘Why should I ditch Outlook’, so as promised here’s a few points on why we think Gmail is a more productive email tool than Outlook.  All the Microsoft technicians and Outlook ‘power users’ will disagree strongly, it is a matter of opinion.

1. Outlook makes you file your emails – filing is a job that takes time, Gmail eliminates the need for filing – but you can still ‘file’ if you really want to.

2. Outlook makes you/or your IT manager manage how much space Outlook is taking up on your server and your laptop.  Another job that consumes resource.  Gmail eliminates the need for this.

3. Gmail, being a naturally web based system (ie: designed from the outset to run on an internet browser) is infinitely better for accessing via a variety of different devices in different locations.

4. Gmail’s search is vastly superior to Outlook making it easier/faster to find that particular email you need.  (I accept Outlook has improved its search massively of recent years but it is still inferior.)

5. Gmail is smart!  This means – if you want it to, it will learn which emails are important, and which arent so important and present them to you accordingly, it will suggest recipients who are normally copied in based on the main recipient.

6. You can drag and drop attachments into emails in Gmail.

7. Gmail has a superior spam filter which is learns what is spam and what is not from you and the whole Gmail user community – so you get presented with less spam in gmail.

8.Gmail puts email conversations into thread which makes a chain of correspondence on the same subject easier to follow than Outlook

9.Your emails are safe – well as safe as they can be – much safer than on your company server or your laptop/desktop – because they are stored on Google’s mind bogglingly amazing server network. So – no need to back up your email files!

10. If you use Gmail you still get the same Oultook suite of tools, Calendar and Tasks – but we think Google Calendar and Google tasks are better than Outlook’s – but there’s not enough time or space to go into that now….maybe next month

If you missed last month’s webinar on Email Marketing here is the recording link so you can catch up any time.

http://bitly.com/RecordingInsidersSecretstoEmailMarketing

Rather read? We also offer you a download for the executive summary of the webinar so you can always refer to it wherever you may be.

https://wsidmg.com.au.au/blog/resources/

HTTPS As A Ranking Signal

Earlier this month Google Announced that making your website secure (SSL/HTTPS) could have a positive effect on your websites search engine rankings.  This is hardly going to put you at the top for all of your targeted keywords but it looks like Google will want this to be a standard procedure in the near future and websites that aren’t secure will be affected.

For now Google has said that it is only going to be a very small signal in the overall algorithm “affecting fewer than 1% of global queries, and carrying less weight than other signal such as high quality content”.  There is no harm in jumping on the bandwagon early to get ahead of your competitors. Eventually all websites will need to be secure and having HTTPS as a ranking signal is a good way of Google encouraging safety online.

Did you know?

The ironic thing is that by just making your website secure you could actually affect your search engine rankings. A few important steps to take when switching your website from HTTP to HTTPS your site could be affected once it has been made secure:

301’s – Most likely all of your links from external websites will be pointing to the http version of the URL. You will need to set up 301 redirects on all of these to redirect to the new https URL or the link juice isn’t going to carry over.

Internal links – Similar to point 1, all of your websites internal links will be pointing to the http URL’s. This can be quickly done on some websites by downloading all of your websites pages and doing a find and replace.

Canonicals – Make sure you setup the canonical tags with your https URL’s

Duplicate content – You may have an http and https version of your website. Make sure you have your .htaccess file set up correctly so that Google is to only crawl the https version of your website.

I will be making a note of our current Google UK rankings (https://wsidmg.com.au.au/) then making the website secure to test the effect.  I will do a quick blog post with the results.

We advise that all of our existing clients and anyone reading this post purchase an SSL certificate and have it installed on their website. If you would like WSI to make your website secure, please contact us on 01302 867949 or office@wsipowerontheweb.com.